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23 Jul 2012, 09:17
by steeplechasing on 23 Jul 2012, 09:17
Betting tax was abolished on October 6th 2001 and replaced by a Gross Profits Tax of 15% (A tax on the profits achieved by bookmakers before operational costs are taken into account - for example, a betting shop takes stakes of £10,000, it pays out £8,500 and is taxed at 15% on the remaining £1,500.)
A government assessment of the effects of GPT after a year found that betting turnover had increased by between 35% and 40%. (The illegal betting market was wiped out and punters also found they could have £50,000 on a 1/5 chance)
Bookmakers GP margin fell from around 23% to around 17%.
Betting exchanges were little more than a fly on an elephant at the time. There growth made betting much more competitive, effectively reducing prices for shoppers (punters) further damaging bookmakers' gross profit margins which now sit at approx 15%.
Media rights payments for racing pictures increased significantly when TurfTv took over the contract for more than half the UK tracks so out of that 15% profit margin bookies had to pay, SiS, TurfTv, levy, Gambling Commission fees, Staff costs, rates, heat/light etc, leaving them with about 2% net profit.
On racing turnover alone they do well to make any profit, hence their constant battles against higher levy costs, hence their frustration with the Horsemen and others in racing who think they are bleeding racing dry. In fact, racing is bleeding them dry making itself a very unattractive product for bookmakers.
Still, the bookies must carry their fair share of blame. GPT was hailed by many so-called visionaries (John Brown oh Hills was its architect and cheerleader) as the best thing to happen for bookmakers/betting/racing etc for 30 years.
In fact, what they really did was wheel in their own Trojan Horse.
I wonder what they'd give now for a return to those 23% GP margins?
They forgot one of the most important tenets in business: turnover is vanity, profit is sanity.
Never argue with an idiot. He'll drag you to his level and beat you with experience, and onlookers won't be able to tell who is who.