I come in to contact with lots of people outside racing and not one of them is even vaguely interested in the sport. It’s just not "cool" (as everything has to be these days).
Ridiculous but annoyingly true. I’ve even tried to drag my friends along to the races by calling it ‘just a day out on the beer’, which by the way if that won’t get them there then nothing will, but to no avail.
Unfortunately I think we’re fighting a losing battle, possibly one that’s already lost.